Chris Brogan at Oakley about Social Media
Chris Brogan advises businesses, organizations, and individuals on how to use social media and social networks to build relationships and deliver value. Chris got invited by Bryan Elliott and the So Cal Action Sports network – a group of professionals who are in charge of Lifestyle Brands representing some of the top brands, retailers and partners in Action Sports and who are key influencers, experts and trend-setters in lifestyle marketing, Gen Y and the youth culture movement – to give a presentation at the Oakley headquarters on Social Media.
You can watch the full presentation on the So Cal Action Sports network website but here is a key message from Chris in reply to a question concerning ROI: Social Media is an opportunity to do stuff a little more authentic, meaning building longer term relationships with people. And as Chris rightly points out, Action Sports is all about being authentic.
Right on Nico, thanks for posting!
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i think we had a discussion on this topic on TWS Biz…. action sports can’t even get web 1.0 right… how’re they going to figure out 2.0? jk. honestly i think every brand should be trying twitter, facespace, etc… it fits so many traditional marketing criteria:
1. targeted
2. easy to test
3. mass scale (to a certain degree)
4. cheap
why wouldn’t you give’er go?
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Hey Hoon! Ha!!!! Dude love these blog posts. Was at So Cal Oakley event and also Inbound Marketing Summit. Love how Bryan is tying in social media to action sports with baby steps. We need to be the innovators. Then again we’re all out riding so what can you expect right.
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