Tony Hawk’s Twitter Easter Egg Hunt

If you scroll a couple of posts down, you’ll recall the Twitter Hunt Tony Hawk set up end of March:

I hid a skateboard a couple weeks ago around my area (while on the way to skate) and “Tweeted” it’s location just to see how long it would take someone to find it. It created quite a stir among the Twitter crowd and industry insiders thought it was some new marketing plan.

Tony Hawk took it to the next level with his Easter Egg Hunt during which he gave away around 60 skateboards in cities as far away as Brisbane, Australia and Dublin, Ireland. With this stunt, Hawk even made the headlines on CNN:

Hawk maked it clear that his Eastern Hunt wasn’t for publicity but simply a way to give something back to his fans and create an exciting event.

Twitter is a great way to keep in touch on a personal and immediate basis. It is a brilliantly simple use of new technology, and a truly effective way to reach fans. The ‘egg hunt’ worked out much better than I imagined.

Tony Hawk has only been using Twitter since February, 25th but is already one of the most popular athlete on the micro-blogging site with over 517000 followers as we write. Hawk’s presence on Twitter is a perfect example that should be followed by every Action Sports athlete looking to create authentic interactions and relationships with its fan-base.

To follow Tony Hawk, visit him on Twitter @TonyHawk