Social media is mandatory nowadays. If you don’t do it yet. Get on top of it right now, otherwise you might not last long.

This quote is taken from Caroline Graeff (Imagine Marketing Agency) summary of the Group Y networking biz event at the Red Bull HQ that took place on April 15th.
“Action Sports In the Mainstream—Where Do We Go From Here?” was the debate topic that involved Chris Stiepock – Vice President & General Manager, X Games franchise, Don Brown, Senior Vice President, Sole Technology, Per Welinder – President, Blitz Distribution and Chairman of the Board, IASC, Todd Roberts – Owner, ZJ Boarding House and Chairman, Board Retailers Association and Angelo Ponzi – Senior Marketing executive and Co-founder, Board-Trac.
Very positive to see that in the US at least, Action Sports Brands are aware of the importance of Social Media to engage with their audience. It doesn’t seem to be so much the case in Europe yet…but hey we are here to help!