Here is a presentation from Paul Marobella – Managing Director of Wirestone/Chicago a Marketing Solutions Company that works with global brands (like Oakley, Nike and dozens of other market leading brands) to deliver targeted customer experiences – that shows how top athletes are engaging into Social Media with examples from Lance Armstrong, Michael Phelps and of course the Flying Tomato Shaun White.
In Action Sports, Shaun White is one of the few who has truly understood the power and importance of personal branding. Not only for the business side of things, but most importantly for the relationship and affinity it creates with fans all over the world. Many top Action Sport athletes are now following this path, through blogs, facebook profiles, twitter accounts…Take Australian WCT surfer, Joel Parkinson definitely getting his tweet on since a couple of days…