Chris Brogan advises businesses, organizations, and individuals on how to use social media and social networks to build relationships and deliver value. Chris got invited by Bryan Elliott and the So Cal Action Sports network – a group of professionals who are in charge of Lifestyle Brands representing some of the top brands, retailers and partners in Action Sports and who are key influencers, experts and trend-setters in lifestyle marketing, Gen Y and the youth culture movement – to give a presentation at the Oakley headquarters on Social Media.
You can watch the full presentation on the So Cal Action Sports network website but here is a key message from Chris in reply to a question concerning ROI: Social Media is an opportunity to do stuff a little more authentic, meaning building longer term relationships with people. And as Chris rightly points out, Action Sports is all about being authentic.